If your dye sub printer shows up as USB Printer in Devices and Printers, then either your drivers are not installed or have failed from a recent Windows Update. To fix the drivers, you can follow this workaround to reinstall the drivers for your printer.
To load driver, click twice on the USB PRINTER. It will open the USB PRINTER Properties.
Click on Hardware tab.
Click Properties on the bottom.
Click Change Settings Under the printer name at top left and Properties. (these steps work with ALL printers. Your printer will show in the top left.
Click the Driver tab
Click Update Driver under the Driver Tab
Click Browse my computer for driver software
Click Browse… and navigate to the printer’s driver YOU already downloaded and extracted.
Click Install, to install driver.
When successfully installed, click close to finish.