Updated November 15, 2016
5x7 / 6x8 Upsell Promo:
Add a box of 5x7 or 6x8 media to your next order of 4x6 and take 10% off your entire order. Call your Imaging Spectrum sales rep and mention the Upsell Promo - 800-342-9294. Expires November 23, 2016
While it seems most photo boother’s use 4x6 (either as a single print or double 2x6), you may be leaving money on the table. The value of the printed photograph has never been higher and the cost of materials has never been lower for onsite print delivery. 4x6 prints cost around 15 cents on average, while the cost of 5x7 and 6x8 prints are now down to just over 30 cents a print. The fall holiday season is a prime time for upselling your customers on photo print size. 5x7 and 6x8 photos are the most popular sizes for Holiday and Santa related events. And it is easy to create 5x7 or 6x8 print templates in Darkroom Booth or Darkroom Core software. We asked a few of our customers who are experts at upselling to larger print sizes to share some advice on the topic:
“At A Custom Look Photography in Denver we have been offering 4x6, 5x7 and 6x8 photo prints for our various options. While our standard sit down and open style photo booths print 4x6, our photographer driven photo stations are almost always 5x7 prints and our Giant Selfie Station offers what else but a giant 6x8 print. We stress the upsell sizes as a premium giveaway and charge accordingly, which of course increase our bottom line. Our Giant Selfie doesn’t even get compared to a standard photo booth and also brings in a much higher rental. The increased profits definitely make up for the inconvenience of having to stock several sizes of media.”
Murray Englander
A Custom Look Photography
Denver, Colorado
www.acustomlook.com
"In our photo booth rental business we have found our corporate events provide the biggest opportunity to up sell to a larger print size. Whether the company is marketing a new product or just branding their logo and message, a 5x7 print provides more real estate to accomplish their goal."
Tiffaney Arbogast-Burke
Extreme Photography Studios
Fort Worth, Texas
www.epstudios.net
