Today I'm happy to introduce you to Mimi Herrera, owner of PicMe Photobooth.
-Steve Behen
Tell us about your business.
PicMe Photobooth was born out of my love for photography and community. After years in corporate, education, and nonprofit work, I wanted something meaningful, flexible, and creative. What started with one booth has grown into a full-service luxury photo booth company serving weddings, corporate events, and private celebrations.
What sets us apart is our commitment to growth, investing in equipment, education, and relationships. Attending Texas School with Jamie Cobb expanded my vision and, in less than three years, PicMe has scaled into a thriving company generating three times my corporate income. Along the way, we’ve built lasting friendships and collaborations that continue to push us forward.
We’ve also expanded beyond photo booths by adding photography services, which allows us to meet more client needs. Our customers love working with us because we combine technical expertise with genuine care—delivering experiences tailored to their style and vision.
Tell us about a particular event you’re proud of.
One milestone was landing our first $10K+ client while I was at Texas School. That single opportunity led to referrals from major agencies and opened new doors for growth.
But what I cherish most is our ongoing partnership with an organization serving low-income expecting mothers. At our first event, many women cried happy tears because they never had maternity photos taken. We made sure they left with printed keepsakes. Today, we provide multiple stations, including a 360 booth, and have become a highlight of their annual celebration. Knowing we’re bringing joy and dignity to those moments is one of the proudest parts of my journey.
How has it been working with Imaging Spectrum and Darkroom Software?
Both have been invaluable. Imaging Spectrum provides excellent support and makes sure we have the right printers and supplies on time. Darkroom Software streamlines our photo station workflow, making it easy to design, customize, and manage templates. Together, they’ve helped us consistently deliver a polished, professional product.
What printers do you use?
We use DNP printers for their speed, reliability, and print quality. Paired with Imaging Spectrum’s outstanding customer service, we’re able to deliver high-quality prints quickly while customizing every booth to fit each event. That dependable technology and support let us focus on creating a seamless guest experience.
What else would you like readers to know about your business?
PicMe has grown into one of the most recommended vendors in our area thanks to strong industry connections and a reputation for excellence. Our long-term goal is to expand into a full-scale production company.
We know there’s always more to learn, but we strive daily to stand out with exceptional service and unforgettable experiences. Most importantly, giving back is part of our DNA. As a Latino-owned business, we proudly support nonprofits whose causes are close to our hearts. For us, it’s about more than events—we’re here to celebrate, elevate, and capture life’s most important moments for both our clients and our community.
