Imaging Spectrum Blog

Printing Today’s Essential Signage

The question becomes, what type of material?

This year has definitely been a challenge and printing businesses have had to make adjustments to meet the needs of social distancing messages in various types of environments. Signage has stepped into a more important role of relaying safety guidelines to customers. Warnings and other graphics that communicate vital information to the public, even a simple message if a business is open or not.  This is now seen in about every kind of business from grocery stores, restaurants, gyms, hair salons, you name it. And with schools opening back up in most areas, this type of signage will be more prominent than ever.

If you own a sign shop or perhaps have some kind of ties to your community in providing inkjet printing, it could pave the way for an opportunity to provide this service to various businesses and organizations. The question becomes, what type of material?  Well in this piece, we’ll point to media that will work in various essential signage applications to help get the message across in the most effective manner. Here are some popular choices:


The traditional medium placed outside of establishments to quickly alert customers on specials, hours of operations, schedule events and other important matters. 

Solvent/UV printers:

Aqueous printers:

Floor Graphics

High-demand graphic need for heavy foot traffic areas to inform customers about maintaining proper social distancing such as in check-out lines and aisles.

Solvent/UV printers:

Aqueous Printers:

Wall and Window Graphics

High-end visual need to display safety guidelines, illustrations and graphics to create awareness in essential places of businesses such as hospitals, schools, etc

Solvent/UV printers:

Aqueous printers:

Most of this type of work is done with an Eco-Solvent printer as the materials will be more durable over time and can withstand a lot of outer elements while aqueous/pigment based media is built for short-term signage use from 3-6 months. 

If you have a growing demand of providing this type of signage to your customer base and have thought about scaling up to an Eco-Solvent printer, please check out or line of Epson SureColor Eco-Solvent Printers and Print & Cut Bundles to do stickers, decals and more!

If you would like to find out more or have any questions, please call an inkjet specialist today at 214-342-9290 or email Stay safe out there!

Matt’s knack for the use of inkjet applications including proofing, promotional goods and signage came from the advertising world, where he managed the print and broadcast accounts for several key corporate accounts. Over 20 years at Imaging Spectrum, his experience has broadened in the print industry and now heads up the inkjet team in providing thorough solutions for printing opportunities across several platforms.


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