It has been a challenge for all of us to get through the back-order situation facing the on-site printing industry. Little did we know when we started the year that a Tsunami would impact our industry in the way that it has. Price gouging, rumor mills and web forum “half-truths” have added to the frustration.
We are always on the lookout for alternative solutions to the challenges that face us in regards to media supply. One of the formats continually challenged during this back-order situation is the 5×7. While not as popular as 4×6, there are a number of event and photobooth companies that have standardized on the 5×7 and/or 6×8 format. So what do you do when 5×7 is not available?
Why not use 6×8 as an alternative to 5×7? If you have a DNP DS40 printer for example, the cost per print for a 6×8 is the same as it is for a 5×7. If you have a Sony UPDR200 printer, the 6×8 format is less per print than the 5×7. Given the price gouging that we have seen in the market place for 5×7 (if you can find it), the 6×8 format seems like a much better alternative. You can offer a larger print than your competitor while justifying a higher price for your services. We call it, “thinking outside the box” or “turning lemons into lemonade”. If you are using programs like Darkroom Software for events, or Breeze Software for your photobooth, call us and we will help you with your formatting changes.