Upselling Photo Print Size During the Holidays

Updated November 15, 2016

5×7 / 6×8 Upsell Promo:

Add a box of 5×7 or 6×8 media to your next order of 4×6 and take 10% off your entire order. Call your Imaging Spectrum sales rep and mention the Upsell Promo – 800-342-9294.  Expires November 23, 2016

While it seems most photo boother’s use 4×6 (either as a single print or double 2×6), you may be leaving money on the table. The value of the printed photograph has never been higher and the cost of materials has never been lower for onsite print delivery. 4×6 prints cost around 15 cents on average, while the cost of 5×7 and 6×8 prints are now down to just over 30 cents a print. The fall holiday season is a prime time for upselling your customers on photo print size. 5×7 and 6×8 photos are the most popular sizes for Holiday and Santa related events. And it is easy to create 5×7 or 6×8 print templates in Darkroom Booth or Darkroom Core software. We asked a few of our customers who are experts at upselling to larger print sizes to share some advice on the topic:

“At A Custom Look Photography in Denver we have been offering 4×6, 5×7 and 6×8 photo prints for our various options. While our standard sit down and open style photo booths print 4×6, our photographer driven photo stations are almost always 5×7 prints and our Giant Selfie Station offers what else but a giant 6×8 print. We stress the upsell sizes as a premium giveaway and charge accordingly, which of course increase our bottom line. Our Giant Selfie doesn’t even get compared to a standard photo booth and also brings in a much higher rental. The increased profits definitely make up for the inconvenience of having to stock several sizes of media.”

Murray Englander
A Custom Look Photography
Denver, Colorado
www.acustomlook.com

“In our photo booth rental business we have found our corporate events provide the biggest opportunity to up sell to a larger print size. Whether the company is marketing a new product or just branding their logo and message, a 5×7 print provides more real estate to accomplish their goal.”

Tiffaney Arbogast-Burke
Extreme Photography Studios
Fort Worth, Texas
www.epstudios.net