How to Generate Photobooth Revenue After the Event

What do you do with your photo booth images after the event? Are you leaving revenue on the table?

You have just wrapped up another successful photo booth event. What do you do with the files that you have on your computer? Do you give the files away? Upload them to a website at no charge to your client? Give them to your client on a CD or flash drive? Post them to a website so your client can buy additional prints and/or add the protected image to their Facebook page? We think the last option is the one that makes the most sense.

On-site delivery and the photographic print is still the best value driver in the event market, however, in this digital era your customers may want additional delivery options! When the event is over, why stop generating revenue? Photo booth companies are continually looking for ways to add revenue streams to their business and set themselves apart from the competition. One option that continues to grow in popularity is the opportunity for the customer to buy additional images online (prints and/or digital files). With very little work, you can post images to a secure website (with your customer’s blessing) so they can continue to generate revenue.

Historically, the re-order rate for on-line sales from an event is anywhere from 4% to 15%.  So if you publish 100 photos online, 4 to 15 photos will be purchased.  Also, consider the high demand today from people who want to purchase and own the digital file or be able to add the image to their social site.  Today, 30% of the people who purchase the hi-resolution image on-line also buy a print or gift product!

You need to extend the life of the event, provide the ability to add a protected image to social sites, and generate sales dollars after the event.  Look for a storefront service like Photoreflect.com that can make this process easy to do with little to almost no work for you after the event, thereby allowing you to provide a value-add service and some after event dollars!!! (See the how to video below or visit a sample photobooth upload here.)

Do you have to hire a web designer or webmaster? No! The set-up of your storefront is easy and the software will walk you through personalized branding elements available for your page design. Uploading your files from the event, even large events, is easy and quick. The profit margins are attractive and the site takes care of all credit card transactions. Interested in generating more revenue from your photobooth business? Sign up for a free 30 day trial today and start making extra income on your next photobooth event.

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Comments

I really disagree with this suggestion.

Revenue should be made at the time of the photo booth booking/rental. There are better ways of making additional money — additional service hours; memory book service; etc. Putting images on a website and charging each person for the digital image is just absurd.

Personally, as a photo booth business owner, I include a CD of all prints taken at the event, and I also upload them to facebook for my clients (and their friends) to share and tag.

As far as a 3rd party storefront to sell such pictures — if you choose to do so. I wouldn’t recommend it. Whatever the fee that they charge, they are most likely not processing the transaction themselves and there is another 3rd party who charge them a fee per transaction … this is a trickle down effect that forces businesses to increase their price per item to make any kind of a profit. I would suggest working with your bank or credit union to find a credit card processor that fits your needs rather than paying additional fees to a 3rd party.

Jason,

You make a number of good points. We certainly did not mean to suggest that you should not have revenue made at time of booking/rental. We also know the revenue from additional hours, memory books, etc. are all good. Your value-added service that you provide with a CD and uploading to Facebook is awesome! This blog article really focused on the fact that a revenue stream can continue after all those things are done, with little or no extra work on behalf of the booth owner.

Thanks again.

Regards,

Steve
Imaging Spectrum
800-342-9294
steve@imagingspectrum.com

I think I agree with Jason!
The photography marketing is changing so much and every mom and pops now owns great cameras!

we use a service to upload pictures and we have many of our customers buying after the event. We have the prices very low so everyone will buy and guess what!!!! That pays for the year of service so it does not cost us anything and we offer this service to our clients aftyer they do the books, cd’s, props, extra time. Not sure if these guys know whats going on but the service is FREE.

To Joe,

what is the site you use? please post the url thanks

Neil

We upload photo booth pics to our website for free and give a 2 flash drives will all the pics that were taken at the end of the event. The amount of photo booths we book because people keep going tou our site to see the photos is, well, impresive.

You spelled impressive wrong Dave.

I am thinking of purchasing a photo booth, could anyone tell me what the income potential could be? I know it depends on bookings however trying to see if it’s worth moving forward.

thank you for any advice!

Thanks for discussing about Photos Booth. I appreciate your work and this blog post. Great work, keep this carry on. I would like to visit again and like to read some more interesting information.

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really nice blog. i have been running a photobooth company in the UK for a while now and its totally worth it so @stefan if you have not already started then i think you should look more into this because the parties, weddings and other events are happening by the hour and you are already loosing money. lol.

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